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Here's a reference from one of our entrepreneurial clients: "I have worked closely with Jeff on many occasions for over two decades. He is one of the first professional resources I turn to for a crystal-clear assessment of a difficult or complex business situation, and sensible, straightforward input on how to proceed. While he is known for his skill with public relations and marketing, he possesses keep knowledge on nearly every business issue; his opinion is always of great value. I have owned two businesses and I brought him with me from one to the next, and will continue to do so wherever my professional activities lead." This reference is from a client who is a divisional manager in a large consulting firm:“Jeff is a keen business analyst and can frame issues from several vantage points which is a strategic advantage for any business in today’s rapidly-changing world. His executive interviewing skills are extraordinary – cuts to the essence of the issue – and brings forward the understanding and foundation required for actionable recommendations. Our firm consults and provides research in the public and private sectors. Jeff is equally comfortable in both which is an asset.”
We have have provided a wide range of marketing consulting and marketing and public relations program development for clients in these industries: Sales Training and Sales Process Development Organizations (one of the world's largest) Construction Industry and Building Products Major Consulting Firm - On-Call Marketing Consultant for Client Projects E-Commerce Engineering and Data Center Systems Integrators Internet Systems Engineering Automotive Service Software (ISV) Value-Added Resellers (VARs) and Channel Marketing Skills Seminars Internet-based Dynamic Mapping (Server-Based Provider) Internet B-to-B Auction Sites Executive Search and Technical Recruiting Specialty Eyewear (Dealer and Distributor-Focused Sales Messaging) Systems Middleware (Remote Procedure Call Technology) Large Format Graphics Printing Insurance Industry Trade Groups Financial Planners Portfolio Management Software High-End Technology and Service Retailers Large-Scale Database Marketing Agency Orthodontic Practice Management Software
With more than two decades of marketing consulting experience, we support sales and marketing executives to help them identify marketing problems, develop the best sales-driven solutions and marketing tools, and help them execute the programs that will drive their messaging out to their prospects and customers. Our focus is on the sales-support application of marketing, and our sales diagnostics (via our Sales AutopsySM and deep case studies) and solutions marketing approach are our competitive distinction. We help our clients identify the key issues of how and why their products or services are bought (direct interviews with their customers and sales staff) and the customer's problem that they solve. Clients find that our approach is particularly effective for complex or difficult-to-sell products and services. We continue to identify marketing methodologies and programs that are compatible with, and supportive of, process-based sales methodologies such as Solution Selling® or Customer Centric Selling®. Send Email
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The Sales Autopsy
SM |
TESTIMONIALS |
Do-It-Yourself Consulting - Some Caveats |