Much of our work in recent years involves helping marketing executives and business owners cut through marketing clutter and determine what marketing tools are best for their businesses, markets, products or services - and the messaging that reaches their customers.

We use a very straightforward diagnostic process (no "secret sauce") - the Sales Autopsy ^SM - that serves to map out your successful sales process. Once that process is mapped over several customers - the parameters of the marketing requirements become very clear. No mystery, no magic - we provide the capability to let your customers speak to you - and help you interpret those findings to develop cost-effective marketing programs to reach even more customers.

Should you use Social Media? Search Engine Optimization? Buzz Marketing? Public Relations? Viral Marketing? YouTube? Is it worth it to build a brand? All of these issues become clear once you know how and why your customers buy.

Our profesional credentials and experience make us conversant with both client technology and marketing processes from the start. We do not need to rely on external sources for technical interpretations, marketing messaging, content, public relations or market research. This is a seldom found combination of technical/professional knowledge and also proven marketing and public relations experience.

In short - we help reduce our clients' marketing risks, help them identify their marketing options and attain their business goals. As a LEED AP, we also support LEED® and CleanTech-related marketing and public relations. We have been involved in video production as a producer/director in the digital realm since 2002. Our marketing methodologies and programs are in alignment with process-based sales methodologies such as Solution Selling®.

Send Email

Return to Index Page