GEIBEL Marketing & Public Relations - LEED Marketing




Winter 2013/2014



Plum Island
Plum Island - Newburyport, Massachusetts - High Dynamic Range Photo

Content Marketing Services

When You Need Answers - Not Guesses



Geibel Marketing provides content marketing services (with emphasis on market research, strategy, planning, messaging, programs and channels) to business owners and marketing executives.

Geibel Marketing helps our clients in the following:

  • To understand how the client’s market is changing - helping them identify those changes and the impact of such changes as digital and social media, and new forms of competition
  • The Word of Mouth Marketing Association suggests 70% of companies expect to increase spend on social media - but sales uplift is not yet matching the investment.

    A recent Adobe study indicated that 64% of marketers expect their role to change in the next year

  • To create core content for client content marketing programs, and help them adapt that content across various channels such as web, PR, video, case studies, sales enablement, etc.
  • A new study from Oracle Eloqua and LookBookHQ reveals that the average content asset gets repurposed 2-5 times and that content production is the biggest challenge

  • To help clients align their sales and marketing by understanding their buyer’s journey and the key competitive messaging at various points in that journey
  • The same Oracle study indicated 46% of marketers are using progressive profiling to build a better picture of their prospects.

    The Adobe study indicated that 69% of marketers agree on the need to embrace “hyper personalization” (i.e., using data to provide the right products, services and content at the right time).

To be sure, these studies merely confirm the trends that we have been helping clients with for years. Our Sales Autopsy SM methodology would identify buyer personas before the term persona was even used. To this day it remains our core diagnostic technique.

Starting with the diagnostic development of core written content for our clients which address the buyer’s journey and key marketing messages (which include case studies, applications, etc.) we repurpose across all marketing channels - public relations (we are accredited and have won awards), video direction (we produce an award-winning cablecast show), web, qualitative and quantitative surveys (such as Survey Monkey®) and other marketing tools, we help our clients meet their challenges in content marketing.

If these content marketing challenges are similar to those that you face, we would invite you to contact us for an exploratory discussion, We can share some ideas with you on how we solved these problems for our clients, and how we might help you.

Need to get your arms around your market? Need facts and information, not guesswork?

Contact us for an introductory discussion. We look forward to hearing from you.


We invite you to peruse this website and our many articles. Feel free to contact us for additional commentary on a topic of your interest. We encourage media inquiries.

Jeffrey Geibel, Principal
APR, LEED AP(BD+C), CFII, BSME, MBA

Accredited in Public Relations
Leadership in Engineering and Environmental Design - Accredited Professional - Building Design + Construction
Certificated Flight Instructor - Instrument



Tel: +1-617-484-8285 (-5 GMT)

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The Sales Autopsy SM
What is the key sales and marketing messaging you can extract from a successful sale - that will attract more sales prospects? Find out with the Sales AutopsySM - a step-by-step diagnostic technique to isolate the success factors hidden in your successful sales.

TESTIMONIALS
Read what existing clients say about us and see the results we have helped them achieve.

Can an 'Expert Buyer' Control the Sales Conversation?
Maybe - Maybe Not

If your products and marketplace have on-going changes due to technology and other issues - there's no reason that the professional sales force, which is the tip of the spear, can't maintain an informational advantage and re-engineer the buyer’s vision. Admittedly, not as easy as it once was.
But neither is it impossible.

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