GEIBEL Marketing & Public Relations

GEIBEL Marketing & Public Relations - LEED Marketing

Summer 2009

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Nepenthe - Big Sur, California

Marketing for Success

LEED® Marketing

2009 is a year of perhaps the toughest marketing challenges to come along due to the economy. Markets and buyers are in a flux and budgets (yours and your customers') are uncertain.

Throughout all of this, there are some basic marketing truisms that are best to keep in mind:

Your revenue is created by sales to customers - supported by your marketing techniques and tools

Customers have to perceive that your product or service is a solution to their business problem

Customers also have to perceive that your solution is the best value and/or the least risk

Prospects have to be aware of your services and/or products in order to make the transition to becoming customers

Prospects have to understand your competitive message before they can respond to it

Your competitive message has to be effective in order to be heard

The competitive environment is always changing - customers, prospects, competition, technology and business models are constantly evolving - and your marketing messaging, channels and tools have to similarly change and adapt

Whether times are tough or flush, we work with clients to help them say focused on smart marketing and help them develop the messages, programs and tools to implement their smart marketing. We would like to invite you to enter our website to review the many articles there that explain our approach, or to contact us if your needs are more pressing.

We also provide LEED-specific marketing and public relations services to companies in the design, construction and building products industries.

We invite you to contact us for an exploratory discussion of your marketing scenario and challenges.

Jeffrey Geibel, APR Principal
Tel: +1-617-484-8285 (-4 GMT)
webquery@geibelmarketing.com

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The Sales Autopsy ^SM
What is the key sales and marketing messaging you can extract from a successful sale - that will attract more sales prospects? Find out with the Sales Autopsy^SM - a step-by-step diagnostic technique to isolate the success factors hidden in your successful sales.

TESTIMONIALS
Read what existing clients say about us and see the results we have helped them achieve.

LEED Marketing and Public Relations Services
Geibel Marketing and Public Relations is a marketing resource for LEED-related design, engineering, construction and building products companies. Principal Jeffrey Geibel is a LEED AP in addition to being accredited in public relations (APR) by the Public Relations Society of America.

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